Thanks to the des sables half marathon, peru will intensify their promotion of sports tourism

The Committee in charge of the Promotion of Peru for Exportation and Tourism (PROMPERU) has announced that the second edition of the des Sables Half Marathon is set to take place in the stunning Ica desert, from the 3rd to the 6th of December.

Peru’s participation in these types of events will fortify the country’s position in the adventure and nature tourism market, increasing the flow of tourists from the main international markets.

“In the last six years, the interest foreign travelers have shown in exploring the Peruvian desert has seen a 49% yearly increase; while adventure tourism has experienced an accumulated 111% growth at a national level, from 2014 to 2018,” stated executive president of PROMPERU, Luis Torres.

Torres emphasized that events like the des Sables Half Marathon directly impact regional economies in the places where they take place thanks to those who arrive in Peru for the sporting event (organizers, runners, and companions). These people inevitably end up spending money in travel related services like lodging, transport, and restaurants, among others.

264 million-person audience
According to the organizers, the race is set to attract around 500 athletes, 70% of whom will be foreign. On the other hand, it is predicted that the HMDS Peru 2019 will have 5.5 million visited pages on different social networks, and that an audience of about 264 million people from 160 countries will arrive.

This year, Peru has hosted an array of important sporting events, like, the Dakar Rally, the Pan-American Games, and the Parapanamerican Lima 2019, all of which have functioned to motivate the local population in developing excitement and pride in regards to massive international sporting events. The des Sables Half Marathon will bring Peru into the global forefront once again, reconfirming the country’s capacity to organize and host events of this magnitude, as well as shining light on the impressive competitive levels of local athletes, and the countries incredible and unique geographic diversity.

Race in the desert
The second edition of the des Sables Half Marathon is comprised of a pedestrian race across 120 kilometers of Peruvian desert in three phases. The secret route will be revealed to the participants the day before the event begins.

The approval of the route is being coordinated with the ministries of Culture and Environment in order to ensure that it will not affect national heritage sites, or environmentally vulnerable areas. Thus, the race will not pass through archeologically valuable areas, or areas of paleontological importance.

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