Peru endorses an agreement to improve tourism and aerial connectivity in Latin America
During the sixteenth edition of the ALTA Airline Leaders Forum, organized by the Latin American and Caribbean Aerial Transport Association (ALTA), the ministers and authorities in Peru, Argentina, Brazil, and Chile’s Tourism Sectors agreed to band together with the objective of bettering touristic competitiveness in the region of Latin America.
During the event, which recently took place in the city of Brasilia (Brazil), the officials unanimously agreed on the importance of joining efforts and collaborating amongst the countries. “Aviation and tourism cannot function separately. They go hand in hand to further the competitive development of the region,” they stated.
The meeting resulted in the emission of an important document that lists five concrete recommendations conceived to guide the joint work of authorities with the aviation industry and the tourism industry, towards the mutual goal of incrementing tourism competitiveness within Latin America.
In regards to the regional integration, the Minister of Foreign Business and Tourism, Edgar Vásquez, commented: “The process of opening that we have been working towards in our countries cannot move backwards and must continue in order for us to keep growing and offering opportunities. Tourism is a sector in which South America has advanced at a slower pace when compared to South East Asia, Europe, and even Mexico. We must integrate into projects that allow for us to become a competitive destination, we have to support each other.”
1. Connectivity: The first recommendation points towards strengthening the interregional and extraregional aerial connectivity in Latin America and the Caribbean, through coordinated projects between the aviation industry, tourism authorities, the civil aeronautical management, and international tourism advertising.Over the last decade, regional connectivity has improved by 42%, and 251 new routes within the region have been announced for 2019. Alignment between the government and the industry is key to continue connectivity development.
2. Working together and being aligned: The second recommendation is the establishment of pertinent meeting spaces for the gathering and coordination between ministers and tourism authorities, with the goal of defining strategies and projects directed at the promotion of receptive tourism within the region, the diversification of issuing markets, and the promotion of touristic attractions.
3. Regional joint actions: The third recommendation highlights the importance of promoting interregional tourism: encouraging Latin Americans to travel within Latin America, and strengthening the positioning of regional tourism.
“On average, Americans take 2.2 trips per capita, per year. In Latin America, in comparison, we travel very little, with an average of 0.4 trips per capita, per year. We are taking important steps to attract tourists to the region, but we have to simultaneously generate more opportunities for our own population to make use of aerial transport. I am sure that the collaborative work between the regional tourism ministries and the aerial industry will bear fruit, and that we will reach our projected goal of doubling the number of transported passengers within the region, in the next 10 years,” stated Luis Felipe de Oliveira, Executive Director and CEO of ALTA.
4. Relevant measures: The fourth recommendation indicated the necessity to define favorable measures for touristic development, making our countries more competitive. The basis to achieve this: the authorities and the private institutions of the aviation and tourism industries working together, with a local, regional, and global reach.
“The States, the airlines, the airports, the tourism operators, and the destination promoters should not be functioning as isolated agents, rather, they should work together like an ecosystem. The interdependent and integrated relationship between these agents will benefit all. This is the path to take,” commented Gustavo Santos, secretary of the Tourism Government of Argentina.
5. Join in: The last recommendation aims at summoning all the regional tourism authorities to join the great project of consolidating the tourism sector as the most important developmental motor for our countries.
It is worth noting that, with the objective of following through with the agreements subscribed during the ALTA Airline Leaders Forum, the ministers and tourism authorities have agreed to come together in Peru during the first trimester of 2020, reiterating the invitation to all the authorities in the region, so that they may join into this open initiative of regional cooperation within the tourism sector.