FITUR 2020: An agreement is signed to support Ollantaytambo’s development


The Spanish NGO Ayuda en Accion and the Turismo Cuida (Tourism Cares) Association will work together under three specific themes.

The district of Ollantaytambo, considered the portal of entrance to Machu Picchu, will benefit by the newly signed agreement between the Spanish NGO, Ayuda en Accion, and the Peruvian Association, Turismo Cuida. The two entities have vowed to contribute to the town’s sustainable economic and social development, in an alliance that was celebrated at the FiturNext Convention – a convention known for being one of the most important Sustainable Tourism meetings in the world. The FiturNext Convention was held in Madrid, Spain, during FITUR: Madrid’s 2020 International Tourism Fair.

The collaboration works to favor Ollantaytambo’s development, prioritizing three specific themes. The first task at hand is to promote the district’s restoration and improvement, while maintaining and respecting its cultural legacy; the second is based on demand, and focuses on strengthening the local economic development; and the last task is to join efforts with both public and private organizations to reformulate and improve the town’s integral management.

It is important to note that these objectives are defined in Plan Wallata, an initiative devised and propelled by Turismo Cuida, which has been in effect since 2017. Plan Wallata also has the support of the Municipality of Ollantaytambo, the Ministry of Exterior Commerce and Tourism (MINCETUR), and other competent entities that have chosen to participate. The Plan itself supports and pushes the sustainable development and conservation of the town of Ollantaytambo

It is also worth mentioning that Plan Wallata has been chosen as one of the twelve sustainable tourism project finalists for the FiturNext 2020 Challenge, and will be presented this Saturday, January 25th, at an important tourism panel. Ayuda en Accion will be launching a crowdfunding effort for Ollantaytambo, with the goal of motivating more entities to join the efforts and work to support the positive development of one of Peru’s most important touristic areas.

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